What Works in Content Marketing?

I had the opportunity to attend an excellent presentation on content marketing by Michael Brenner, vice president of marketing and content strategy at SAP. Content marketing is experiencing astronomical growth the last two to three years, with no slow down in sight. Some of the frenzy over content, however, seems to have the feel of… Read More

Converged Media Imperative

Converged media has been a hot topic the last two years and is picking up speed in 2013. This concept represents a blurring of the lines between the three types of media: paid, earned and owned. I don’t think there are many who would disagree that this is happening and will continue. But another important… Read More

Balanced Decision Making

Survey 10 different organizations about how they make decisions and no doubt you’ll get 10 very different approaches. This is understandable. Differing organizational cultures need differing processes that fit the organization. To be most effective, however, business decision making needs a strong element of balance. For some organizations, decisions are made too quickly, with not… Read More