(Shorter) Content is King

Bigger isn’t always better. In fact, when it comes to content, shorter, bite-sized pieces are often (but not always) better. For marketers and content publishers, competition for attention and speed of information almost necessitates shorter content in many cases. Shorter content allows more frequent publishing, which is needed when the average life of a tweet,… Read More

To Blog or Not to Blog

It’s been a rough couple of weeks for blogging, or business blogging at least. First came the University of Massachusetts Dartmouth study that delivered these findings, among others: Blogging declines for the first time among the Inc. 500.  Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and… Read More