The State of Trust (in Under Three Minutes)

The 13th annual Edelman Trust Barometer contains some very interesting developments on the state of consumer trust. Some points that caught my attention included: Technology is the most trusted industry, while banks and financial institutions are the least trusted. Only 18 percent of those surveyed trusted business leaders, and only 13 percent trusted government leaders.… Read More

Who Defines the Brand?

Does the age of social media and connectivity spell the end of “branding?” Many people claim this is the case. In reality, it’s not true. Social media does present some unique challenges to brands. People can complain publicly when expectations are not met. These complaints, if they persist and spread, can also damage a brand.… Read More

22 Key Takeaways from the Program “New Social Media Marketing Tools and Rules”

I had the privilege of attending the Chicago American Marketing Association’s “New Social Media Marketing Tools and Rules” on Wednesday. Speakers for the program were Adam Lilly, Brand Director at Goose Island Beer Company and Nader Ali-Hassan, Associate Director, Social Media at Razorfish. It was an afternoon filled with actionable social media information, including the… Read More