The Danger of Shifting Priorities

Often, it’s not the lack of aspiration that leads to mediocrity, but the expectation to excel too quickly. We live in an always on, deliver today society. While it’s certainly important to set goals, patience in achieving those goals is just as important.

Most great success stories took time to blossom. These stories were marked by hard work and determination that ultimately brought a vision to life. Periods of setbacks and advancements were common, and they’re part of all journeys to success today as well.

Temptations abound to shift priorities to new shiny objects, trends or developments that promise quick success. But continually doing that assures never really achieving much of anything. Sometimes the best thing to do is stay true to your first strategy, only commit to doing it better.

Author: Steve Sonn

Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.

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