Time really does fly, doesn’t it? It seems hard to believe that it’s been well over a year since I started this blog. It’s been a fun and rewarding experience. If you’re a blogger I’m sure you can relate to my sentiment.
I certainly have learned a lot about blogs and blogging over the course of the last year. The focus of this post is on personal blogging. Business blogging has somewhat different considerations. So, in no particular order, here are some of my key takeaways from blogging year one:
- Choosing a good blogging platform is important. I’ve been extremely happy with WordPress. There are other good platforms out there, but that don’t really offer the full functionality and theme options that WordPress brings to the table. This being said, find a blogging platform that works for you so that you can make your posts quickly and effortlessly.
- Blogging has to be personal. It should be first and foremost about what you want to share and write about, your area of expertise or passion. This is what keeps motivation high.
- Write for yourself, but so that others can learn and benefit. Think about how add value when someone stops by to read your post.
- Frequency in posting is somewhat important. This depends on your blog goals, but once a week is a good guideline to follow. The main benefit of weekly posting is that it keeps you disciplined. It also helps to grow the blog’s followers. If your goal is to dramatically increase readership then that would necessitate more frequent posting.
- Post length isn’t overly important. What is important is to provide clear and helpful information to the reader, whether it’s in 100 or 1,000 words.
- Learning from other bloggers is important. It gives us new perspectives and ideas.
- Learning from other bloggers is not important. Sometimes, being too focused on what others are doing compels us to try and be like them. See number 2 above.
- Commit to quality content. It’s better to post less frequently than produce poor or unhelpful content. Good content attracts, bad content repels.
- Trying new things adds life to your blog. No one wants to see the same old topics and format over and over again. Try something new and see how it goes, such as new topics, interviews, videos, images, guest posts and more. The opportunities are limitless. Keep exploring to keep things interesting for everyone.
Your turn bloggers. What has your experience been? What bit of wisdom would you offer?
Author: Steve Sonn
Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.