Google+ Offers Mix of Flexibility, Control

As a Google+ newbie I’ve been impressed with the platform’s distinctive features. I do see long-term success for G+, which hasn’t been the case with previous attempts by Google to enter the social media space. Although I don’t think G+ will overtake Facebook as the social media darling, that doesn’t really matter. G+ is distinctive enough to coexist and provide real value among the other social media giants.

Here are some of the key features and benefits of G+:

  1. Blogging – David Armano recently said that G+ is the new Tumblr. He’s exactly right. G+ is ideal for longer posts that you would typically see on a blogging platform.
  2. Controlled Sharing – G+ circles make it very easy to segment others. Twitter has lists, and Facebook now allows posts to be marked for friends only or public viewing, but the simplicity and detail that G+ provides gives it a clear edge in this area.
  3. Hangouts – Real-time video with up to nine friends at a time. It’s a very nice feature.
  4. Integration – One click from Gmail gets you over to G+. Talk about a time saver.

G+ exploded onto the social media scene in July. Then in September new traffic spiked at a 1,200 percent increase after opening to everyone. The next big growth spurt will take place when G+ officially opens to businesses. It has come a long way in a short period of time and that bodes very well for its future. Businesses should take note and be ready to act when they’re given the opportunity to set up shop on the platform.

G+ isn’t perfect, but it’s already a formidable player on the social media scene. If you haven’t made it there yet, you should check it out soon and get started.

What do you think? Let me know what your opinions are of G+.

Author: Steve Sonn

Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.

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