If you’re like me, you enjoy blogging but don’t have hours on end to develop new posts each week. The ever growing demands on my time have really forced me to look for ways to make the process of developing new blog posts as efficient as possible. If you’re reading this, no doubt you feel the same way.
Here are some writing tips that have helped me that you might want to try to shorten the amount of time it takes to write your blog posts:
- Keep a running list of blog post ideas that you can turn to for fresh topics in a hurry.
- Try and establish regular times for writing to train your mind to be ready to go immediately when it’s time to write.
- Topic selection is critical. Don’t take on a topic that is complex and will require excessive time to develop. If you have a topic like this, consider breaking it into parts or creating a series that addresses individual components via short and manageable posts.
- When you sit down to write, eliminate all distractions to be as productive as possible.
- Develop a key thought or goal before you start writing. Then, jot down a quick outline of two or three supporting points that you’ll cover in the post to illuminate your key idea.
- Let the writing begin! Get the words down without being too critical. The goal is to capture all those thoughts as quickly as possible.
- Don’t over write. Put down just enough to make your points and promote understanding for your readers. We can often accomplish this by using fewer words and shorter sentences. Sometimes, the more writing there is the more confusing things become. When writing for digital media, try to be concise. Reading excessive copy in a digital format can be taxing for many people.
- Try and keep your posts in the 300 to 400 word range or less. If you need to write more than that, consider breaking the topic into two or more posts.
- Lastly, edit your post before publishing. Make sure it’s as short as possible and clearly explains your topic. Look for ways to shorten sentences and eliminate jargon.
Blogging should be fun. If you find that you’re spending more time writing than you would like, give these tips a try. You can still develop great posts, only without being tied to your computer all day.
Let me know what you think.
Author: Steve Sonn
Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.