Impact Picks – Week of March 14, 2011

Journalistics: Press Release or Press Delete

When developing a press release, take great care to give the reporter a reason NOT to delete. Following the eight tips in this post will dramatically increase the readership of your releases.

SmartBlog on Social Media: How Market Research can Benefit from Twitter

Twitter can be a rich resource for market research. This post covers some of the benefits of Twitter research and explains how some companies are leveraging the platform in their research efforts.

SOCIAL MEDIA WORKBENCH: Four Things To Do If Social Media Is NOT Increasing Sales

Social media should offer opportunities that can beyond engagement to actually increase sales. If your social media efforts aren’t making the cash register ring more often, take a look at these tactics for getting things going in the right direction.

Author: Steve Sonn

Steve Sonn is the Principal of S2 Marketing Communications. He has more than 25 years of marketing and PR experience with health care and business-to-business companies.

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